SEARCH.
SEO blog posts and product descriptions, written for the person searching
Someone types a question into Google. Your article has to answer it better than the other nine results, and your product page has to explain what the photo can’t show: the fit, the feel, how long it lasts.
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The numbers
| Piece | Length | Keywords | Individuals | Businesses |
|---|---|---|---|---|
| Blog post | ~1,000 words | 1 main + variants | From €194 incl. VAT | Businesses: from €160 + VAT |
| Product description | 80–200 words | 1 per product | From €27 incl. VAT | Businesses: from €22 + VAT |
Product descriptions: minimum 10 per order. Below ten, learning your catalogue isn’t worth it for me, or worth paying for you.
"From" prices are a guide. The fixed total goes in a written quote before I start, and that’s the one that counts. Two rounds of revisions included with every piece.
COUNT.
Will your title fit on Google?
Type an article title. I’ll tell you how many characters it has, roughly how much screen it takes up, and whether Google’s likely to cut it off.
Type a title and I’ll tell you how it’s doing.
Google usually shows around 50–60 characters, roughly 580 pixels, before cutting off with "…". It’s only a guide: it depends on which letters you use and on the screen.
INCLUDED.
What’s in the document
Blog post: around 1,000 words with subheadings, a title tag and meta description, a suggested URL, and two or three ideas for links to other pages on your site.
Product description: name, short description for the listing page, long description, specs as a list, and a meta description.
We pick the keyword together before I write. I don’t do SEO audits or in-depth competitor research: if you need those, I’ll say so plainly and suggest you find someone who specialises in it.
STEPS.
How an article gets made
- 01
One search, one question. We decide what the person typing that search wants to know. No clear question, no article.
- 02
I read what’s already ranking. The top results for that search, so I write something that adds rather than repeats.
- 03
Outline. You get the subheadings before I write the body. If something’s missing that you know and I don’t, now’s the time.
- 04
Copy and revisions. Full draft, your changes, then delivery with the meta data.
Product descriptions run in a different order: you send the catalogue (a spreadsheet is fine), I write three test descriptions, we adjust them, and then I write the rest to that pattern.
ARTICLE.
The opening of an article, with its title tag
Illustrative sample, not real client work
The brief (made up)
A holiday rental manager in Mallorca (made up) wants to fill more weeks in autumn and winter. It asks for an article for people searching "things to do in Mallorca in November".
The copy
- Title tag
- Mallorca in November: what to do out of season
- Meta description
- Tramuntana walks, Inca’s Dijous Bo fair and villages that stay busy all year. What to do in Mallorca in November, and what’s usually shut.
Mallorca in November: what to do once summer’s gone
By November, a lot of the coastal hotels have shut and the beach bars have stacked their sunloungers. Come now and you’ll find a different island: quieter, greener after the first rain, and with far more houses free.
In this article I’ll go through what to do in Mallorca in November without missing the summer: walks in the Serra de Tramuntana at proper walking temperatures, Inca’s Dijous Bo fair, autumn mushrooms at the markets, and the villages that stay lively after the visitors leave. At the end there’s a list of what usually closes and what doesn’t, so nothing catches you out.
Why it’s written like this: the first sentence admits what the reader fears (everything’s shut), and the second gives them a reason to keep reading.