INBOX.
Email and social media copy someone actually wants to open
A subject line has to win the click somewhere between the phone bill and the dentist’s reminder. A post has to stop a thumb mid-scroll. I write both, in your voice, with a date on the calendar.
Get a quotePRICE.
Per send, per sequence or per month
Newsletter
One complete send: subject line, preview text, body and button.
From €109 incl. VAT
Businesses: from €90 + VAT
4-email sequence
Welcome, pre-arrival, post-purchase: four emails that go out on their own, in order.
From €315 incl. VAT
Businesses: from €260 + VAT
Monthly pack of 16 social posts
Four a week, for Instagram, Facebook or LinkedIn.
From €339 incl. VAT
Businesses: from €280 + VAT
"From" prices are a guide. The fixed total goes in a written quote before I start, and that’s the one that counts. Two rounds of revisions included with every piece.
BEFORE.
Same message, different subject line
Four subject lines and two captions like the ones that land every day, and how I’d rewrite them. Tap to see the change and the reason for it.
Subject lines
Before
March newsletter
After
We open on 28 March, and the terrace has shade again
Before
Amazing offers just for you!!
After
10% off May stays, for anyone who’s stayed before
Before
Welcome to our newsletter
After
You’re in. We won’t write often.
Before
Latest news from the restaurant
After
Frit mallorquí is back on Sundays
Captions
Before
Enjoy the summer with us! #mallorca #summer #relax #vibes
After
The corner table has the best shade on the terrace at nine in the evening. Book it by phone, not by DM. #Palma #PalmaEats
Before
A unique and unforgettable boat experience. Don’t miss out!
After
We leave Portocolom at ten, stop twice for a swim and are back in time for lunch. If the easterly’s up, we change route and tell you the night before.
Examples written for this site, not real client sends.
The dial, with subject lines and captions
Same game, this time with an email subject line: turn up the volume and watch what happens to the promise it makes.
Pick a sentence
We open on 28 March, and the terrace has shade again
A date and one concrete detail. This is usually what wins the click.
Drag the dial or tap a level.
Example sentences written for this site, not client copy.
INCLUDED.
Exactly what you get
- Newsletter The subject line plus two alternatives, the preview text, the body and the button label.
- Sequence A plan of which email goes when and why, and all four emails in full, each with its subject line.
- Posts 16 captions, each with an image idea (what the photo should show, not the photo itself) and suggested hashtags where they help.
I don’t build campaigns in Mailchimp or schedule posts. You get the copy ready to paste.
STEPS.
Calendar first, sentences second
- 01
We look at your month: openings, holidays, the season, a new dish, a change of hours. The emails and posts come from there, not from thin air.
- 02
I suggest topics — in a short list. You cross out, add or reorder.
- 03
I write the whole batch — in one go, so it sounds like the same voice from start to finish.
- 04
I make your changes, — then you get everything ordered by send or post date.
WELCOME.
The first email a new subscriber gets
Illustrative sample, not real client work
The brief (made up)
An agroturismo with orange groves in the Sóller valley (made up: Es Rafal de Dalt). It wants a welcome email for people who sign up to the newsletter on its website, making clear how often it’ll write and why it’s worth staying on the list.
The copy
- Subject
- You’re in. We won’t write often.
- Preview text
- About once a month, and only when there’s something to say.
Hello,
Thanks for signing up. There are only a few of us running the farm, so don’t expect an email every other day.
We’ll write roughly once a month to tell you three things: when bookings open, what we’re picking, and which walk is worth doing that week.
If you ever want to stop hearing from us, there’s a link at the very bottom. No questions asked.
And if you’re already thinking of coming: autumn dates open in June. We’ll let you know.
Best wishes from the valley, The team at Es Rafal de Dalt
Why it’s written like this: the first email sets expectations. Promise little, deliver it, and the second one gets opened too.
QUESTIONS.
About email and social
WRITE.
When did you last send a newsletter?
If your answer starts with "well…", let’s talk.
Get a quote for email and social